ELENA DIMOV
This 60-second video is on the Apple Watch. The advertisement focuses on showcasing the product’s key features while maintaining a clean, modern visual style that aligns with the brand’s identity.
This project is all about creating an ad based on a product, which I chose as the Apple Watch. The goal was to keep the company’s branding consistent throughout the video while showcasing its essential features. When creating the ad, I first started with a 3D model, but later transitioned to a 2D model to better align with the illustration style I planned to create and ensure a more cohesive final result.
I began the planning process by researching Apple Watch advertisements to understand the brand’s clean and minimal design style. I looked at how Apple presents its products, focusing on layout, typography, and motion. From there, I planned the concept of the video, deciding how to showcase the key features while keeping the visuals aligned with the brand’s identity.
First idea to use this 3D model
During the project, I began by creating a 3D model of the Apple Watch, but found it challenging to match it with the illustration style I wanted to achieve. I then transitioned to a 2D model, which allowed the visuals to feel more balanced and aligned with the overall design. I developed the scenes in After Effects, focusing on smooth transitions, timing, and maintaining a clean layout. Even though the style was more animated, I was able to present the ad with a clear understanding of the key features while maintaining Apple’s branding.
The after effect process of the AD
The final deliverable is a 45-second product advertisement that highlights the Apple Watch through clean visuals and smooth motion. Although it was challenging to find a realistic Apple Watch model, I was able to create a visually engaging and polished ad that demonstrates both design and motion skills.