ELENA DIMOV

Digital Signage

During my last semester, I created a digital signage similar to the CP24 news channel, but for Durham College. The project focused on displaying real-time information such as date & time, along with weather, news, and a DC menu in a clear and organized layout.

Deliverable

Project Background

The goal was to design a clear and organized layout that effectively displays information such as date & time, weather, news, and the DC menu in a multimedia content display. The content was designed to follow Durham College’s branding while reflecting consistent and structured information. I was able to organize multiple types of information while maintaining readability and strong visual hierarchy, especially for viewing at a distance. During the process of this project, there were many challenges and errors along the way, but I managed to keep the project running and ensure everything functioned properly in the end.

How it came together

Planning

I began the planning process by looking at examples, Durham College’s branding, and their website. I reviewed what the menu looks like, the type of news content included, and the variety of weather icons. This helped me understand each section of the digital signage layout. From there, I created a comprehensive layout of what the digital signage would look like, ensuring all content was clearly organized and easy to follow.

  • After Effects
  • Illustrator
  • GSAP
  • HTML
  • JS
  • CSS
Step 1

Comprehensive layout for Signage

The Journey

I worked on each section one by one, starting with the logo, date and time, followed by the small GSAP ads, the news and ticker tape, the weather, and finally the large ad in the top right. Each section was designed based on the comprehensive layout I planned. Throughout the process, I made sure each part functioned properly, adjusting the layout and spacing as needed to maintain readability while keeping a smooth and structured flow. As the project progressed, the overall design continued to improve, although I encountered several errors along the way. With feedback and consistent effort, I was able to resolve these issues and ensure everything worked successfully in the end.

Step 1

Close-up of the Weather Section

Step 2

Close-up of the News Section

Step 3

Close-up of the Ticker Tape Section

Deliverable

The final digital signage presents a multimedia content display that organizes information such as date & time, weather, news, and the DC menu in a clear and structured layout. The design reflects Durham College’s branding and relevant content while maintaining a consistent and easy-to-read interface. The final deliverable demonstrates a clean and functional design suitable for a public display environment.