ELENA DIMOV

Brand Book

RiverStone presents its branding guidelines to you!
This project showcases the development of a complete brand identity, including the logo, colour scheme, and typography, all designed to reflect the brand’s outdoor, adventurous, and natural aesthetic.

Deliverable
Project preview

Project Background

This project is about an outdoor brand where I created the brand’s logo, developed a colour scheme, and used appropriate font pairings. The goal of this project was to create a strong and cohesive brand identity that reflects RiverStone’s outdoor and adventurous theme. I focused on maintaining consistency across all design elements while ensuring the final result remained visually appealing and easy to recognize.

How it came together

Planning

I began the planning process by researching outdoor brands and logo styles to understand how they represent an adventurous and natural aesthetic. I explored different colour palettes, typography, and visual styles that would best match the RiverStone brand. From there, I started creating logo concepts, testing different fonts and colours to find the strongest direction for the brand identity.

  • Illustrator
  • Photoshop
Step 1

The very first brand idea

Step 2

The starting logo to RiverStone

The Journey

During the project, I focused on developing a consistent brand identity by improving the logo, colour scheme, and typography. I experimented with different layouts and combinations to ensure everything worked well together. I found it challenging to create a layout that felt unique to the brand, which led me to explore multiple design approaches before selecting the strongest direction. I then organized all the elements into a structured brand book, making sure each section was clear, visually appealing, and easy to follow while maintaining consistency throughout.

Step 1

Testing out different layouts and backround variations

Step 2

RiverStone's Palette

Step 3

RiverStone Mockup Tag

Deliverable

The final brand book presents a complete and carefully combined brand identity for RiverStone. It includes the finalized logo, colour palette, typography, and usage guidelines, all organized into a clean and professional layout. The design reflects the outdoor and adventurous aesthetic of the brand while maintaining clarity and consistency across all elements.